SUNY New Paltz Graphic Design BFA Thesis Show 2020

Rum in the Americas

Elizabeth Carpino

“Rum in the Americas” is a website focusing on the history of rum through three brands’ advertisements throughout the 20th century. Looking through the advertisements throughout the different decades demonstrates how the design styles changed over time. Rum has had a long history, from its inception on sugar plantations in Barbados, to Pirate ships in the Caribbean, to taverns in the American colonies, flowing in the energetic bars in Havana, Cuba during the American Prohibition, to the tacky, tiki cocktail styles in the hotel bars in Honolulu, Hawaii. This history is shown on a timeline that spans from 1625 to present day. So please step on board, mix your favorite rum cocktail, sit back, and journey into the history of rum in the Americas.

SUNY New Paltz Graphic Design Thesis Show. 2019-2020. Website designed by Luke Barnell and Tania Velin