SUNY New Paltz Graphic Design BFA Thesis Show 2020

The Conscious Closet

McKenna Wood

Nearly 20% of our global waste and 1.2 billion tons of CO2 equivalent per year are produced by the fast fashion industry. With current technologies, it would take 12 years to recycle what the fast fashion industry creates in just 48 hours. The Conscious Closet, is a social media campaign designed to educate young adults on sustainable consumerism and how to practice conscious wardrobe choices. This movement brings attention to the awful realities of fast fashion as well as the solutions that sustainable fashion has to offer. Through social media, animated graphics, and infographics, the Conscious Closet’s goal is to help young adults mend a better future.

SUNY New Paltz Graphic Design Thesis Show. 2019-2020. Website designed by Luke Barnell and Tania Velin