According to the Red Cross, each year, 4.5 million lives are saved from receiving a blood transfusion. Yet, many people are fearful or intimidated when it comes to the act donating blood. There are many projects that focus on encouraging those to give, but for those who are already fearful the imagery that these projects use such as needles, the color red, and blood can just further the hesitancy.
Drop of Good’s goal is to spread information and encourage donations in a way that is calming and stays clear of imagery that could spark fear. To do this I have created small booklets that discuss different micro topics related to blood donation with simplistic imagery and calming color palette which people can download and print through the website.
SUNY New Paltz Graphic Design Thesis Show. 2019-2020. Website designed by Luke Barnell and Tania Velin