Expression through clothing and fashion is a crucial part of identity. Transgender and gender non conforming (gnc) people should have a resource that is safe and accessible, giving them the means to express themselves in a way that fits how they identify. Ves is a proposal for an organization that uses a repurposed city bus as a free, traveling clothing closet for trans and gnc people. Ves includes interactive web prototypes for both desktop and mobile, social media marketing materials, and promotional QR code stickers. The goal is for trans and gnc people to feel welcomed and safe in a type of space that often excludes and others them, while also shedding light on a subject most cisgender people tend to be unaware of. The ease a cis person experiences when entering a clothing store branded toward their gender is the same type of ease trans and gnc people should feel when being in this space.
SUNY New Paltz Graphic Design Thesis Show. 2019-2020. Website designed by Luke Barnell and Tania Velin